Social Media Marketing

Social Media is a great marketing platform if used correctly. The problem is most businesses don’t know how to correctly market on these platforms. The truth is that it is not that different from traditional marketing. Radio and television advertising is mostly about brand recognition and this is accomplished through repetition. The more someone sees or hears your ad, the more they are inclined to remember you when they need your services. The same is true with social media, except with one major difference. Social media users don’t want to be marketed to! This is where you need a strategy that markets to users without appearing to be marketing!

Another challenge for businesses is to decide on what platforms to use for marketing. There are many to choose from: Facebook, Twitter, LinkedIn, Pinterest, and the list goes on. Most platforms are free for businesses to use, so it is tempting to try and use them all. However, this is a recipe for failure. Users on different platforms respond to different things. It is vital that you choose the platforms that will get you the best results.

The staff at Minit Print can help you develop a Social Media Strategy for your business. We will help you decide what platforms to use, what to post, how often to post, and how to get the best results. At the end of the day it doesn’t matter how many likes or fans you have, what matters is that you generate sales off of your social media user base!